ID Shows Support for #RedAlertRESTART
On the night of Tuesday September 1st 2020, ID joined with many others in a national show of support for the #RedAlertRESTART initiative by lighting the exterior of our building with a wash of bright red light. Mark Rudge Vice President of Automated Lighting, with the assistance of ID Crew members Beau Markham, Robert Reyna, Kyle DeSantis, Memo Martinez, and Mickey McMahon used thirty Chroma Q Colorforce V2-72, four Chroma Q Colorforce V2-12, and three Joker 800 fixtures to transform the exterior of our new Needham Ranch facility. The effect was very dramatic and we believe caught the attention of many. We were very happy to be a part of the event, highlighting the catastrophic affect the pandemic has had on the Live Event industry, seriously impacting the companies and individuals who contribute so much to the events we all enjoy .
Here is a statement from the organizers of the #RedAlertRESTART that sheds light on the purpose of this PR event.
“Live events have been completely halted due to the COVID-19 pandemic.
Because our business is rooted in large group gatherings, we were one of the first industries to be completely shut down (early March) and will be one of the last to return to any operations (well into 2021 ), let alone restore former prosperity (likely not until 2022 or beyond). The live event industry in North America directly employs more than 12 million people and includes hundreds of thousands of businesses with a combined economic impact of over $1 trillion USO. This likely includes someone you know, are close to, or it may even include you . If WE do not receive government assistance the live events industry will literally collapse, including all of the people involved.
We are asking for your support to help raise awareness in hopes that the government will provide the appropriate support by way of relief funding and necessary legislation. The RESTART Act is a bill that is currently moving through congress, but has stalled. We're organizing a widespread PR event by lighting up as many buildings in RED as possible and posting pictures and videos to social media and news outlets in hopes that this will help push the bill through. We also support ExtendPUA.org in their mission for extended and expanded PUA, Pandemic Unemployment Assistance, and FPUC, Federal Pandemic Unemployment Compensation, which supplement earnings per week for those on unemployment and opens up unemployment to 1099 workers”
#WeMakeEvents #ExtendPUA #SaveOurStages